Cogeco Cable First in Canada to Provide Addressable TV Advertising Through Its Partnership With Invidi Technologies ...

Cogeco Cable First in Canada to Provide Addressable TV Advertising Through Its Partnership With Invidi Technologies ...
MONTREAL, QUEBEC--(Marketwire - 12/06/10) - Cogeco Cable Inc.(TSX: CCA - News ) announced today that it has entered into agreements with INVIDI Technologies Corporation and Channel Zero Inc. to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH. The Advatar system enables television advertisers to deliver tailored messaging to individual households during a ...

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